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The Juice
| Autor: | Kirsty Stephenson |
|---|---|
| Ort: | London, UK |
| Expertise: | Digital Media |
Enlisting the crowds to resolve marital disputes
26.09.2008 15:30
In even the best of relationships, disagreements are bound to arise from time to time. For those with no clear resolution, a new site offers a way for each member of a couple to tell their side of the story...
Get Off the Internet, and Chew Some Gum
26.09.2008 15:16
BORED subway riders and air travelers in major American cities might have noticed — right around the time they were itching to get back on an Internet connection — a series of ads encouraging them to “power down, log off,...
Half world's population 'will have mobile phone by end of year'
26.09.2008 15:03
The world's love affair with the mobile phone shows no sign of abating, with the head of the UN's agency for information and communication technologies predicting that there will be 4 billion mobile phone users - or more than half...
Mobile big five band together on ads
26.09.2008 14:56
The UK's five biggest mobile operators have struck a ground-breaking deal with the Internet Advertising Bureau in a bid to develop the nascent mobile advertising sector into a serious medium alongside press and TV. The deal will see the IAB...
MySpace unveils ad-funded music service
26.09.2008 14:37
LONDON - MySpace has launched a new ad-funded music service today (Thursday) to rival iTunes. It will allow users to stream as many audio tracks as they want, paving the way for entire back catalogues of big-name artists to be...
Visa Teams With Google for Mobile Play Using Android
26.09.2008 14:15
NEW YORK (AdAge.com) -- Life may take Visa, but life today for many takes a cellphone. So Visa is going mobile, striking a deal with Google and its new Android mobile operating platform that incorporates not only innovative mobile payment...
Kimberly-Clark Offers 'Consejos' to Latina Moms
19.09.2008 10:36
Kimberly-Clark's Huggies and Pull-Ups are the brands behind a program launched this week, dubbed "De Mamá a Mamá" ("Mom to Mom"), designed specifically for Hispanic mothers seeking consejos (advice). As part of the program, tried and true parenting tips, traditions...
Europe's online advertisers to carry on spending
19.09.2008 10:05
LONDON - The European Interactive Advertising Association has found something to smile about amid the current economic turmoil. Namely that 81% of web advertisers report an increase in allocated online adspend in 2008. They also predict it will continue to...
Cell Phones Used by 46% of US Tweens
19.09.2008 09:02
Nearly half - 46 percent - of US "tweens" (those age 8-12) use a cell phone, and safety is the primary reason that parents cite for their childrens' having a mobile phone, according to Nielsen's newly launched Mobile Kids Insights...
Google Chrome Draws 2M Visitors in First Week
19.09.2008 08:58
In the time between September 1 and September 7, Google's Chrome browser enjoyed 1.9 million unique interested visitors in the US alone, according to Nielsen Online, which tracked hits to Google Chrome's "thank you" page. Almost 1.4 percent of all...
Intel campaign sends live voting info to tube screens
12.09.2008 11:04
LONDON - Intel has become the first advertiser to use the ability to refresh London Underground digital screens in real-time with a campaign that shows who is currently topping its 'battle of the bands' style competition. The campaign, created by...
Managing a Blog Crisis Like a Pro
12.09.2008 10:55
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on...
Bebo founder to launch online video dictionary
12.09.2008 09:25
LONDON - Michael Birch, the founder of social networking site Bebo.com, is planning to launch an online video dictionary, called Wordia.com, which will compete against sites such as Wikipedia and Dictionary.com. Wordia.com will feature traditional word definitions, etymologies, quotations and...
Digital TV penetration accelerates
12.09.2008 09:14
Figures from Informa’s Global Digital TV 8th edition show that half of the world’s homes will have digital TV by 2013. The report states that the worldwide total of home with digital in 2008 will be 343 million, meaning digital...
ABC snaps up web comedy 'In the Motherhood'
09.09.2008 13:07
NEW YORK - ABC has bought a 13 episode run of web comedy 'In the Motherhood', which was originally created to back Unilever's Suave shampoo brand. The series originally aired as short webisodes on MSN, which worked in partnership with...
Channel 4 and Bebo launch Battlefront website in bid to inspire young people
05.09.2008 15:02
Channel 4 and social networking website Bebo have created a campaigning project aimed at inspiring teenagers to use the web "as a canvas for social change". Battlefront profiles 19 young people, including knife crime campaigner Alexander Rose, giving a platform...
Google activates new browser launch
05.09.2008 14:50
MOUNTAIN VIEW, California: Within hours of Tuesday's news that Google was set to inaugurate its own web browser, came the launch itself – a beta version of Chrome available to all comers. In a live and web-cast presentation at Google's...
Kellogg: Digital ROI Surpasses That of TV
05.09.2008 14:23
CHICAGO (AdAge.com) -- The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months. "It's still relatively early in...
Twitter users offered the chance to earn from ad service
05.09.2008 14:18
LONDON - Micro blogging service Twitter might not have embraced advertising just yet, but another online start-up has come up with a way for Twitter users to make cash. Called Twittad the service allows so called Twitters to put advertising...
Free phone love with a viral twist
05.09.2008 10:16
Regular Springwise readers no doubt remember Blyk, the Finnish free mobile operator that targets 16- to 24-year-olds with its ad-funded service. We covered Blyk's British rollout on several occasions over the past year or so, and now one of our...
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